The town is considered "the oldest continually inhabited settlement in Britain".
This is the franchise's seventh restaurant over all, with more to come.
They've taken over the historic Granby building in Cemetery Junction.
A dozen-odd Halal restaurants and takeaways to enjoy on this stretch of road.
This will be their first branch outside Birmingham, with a fourth coming soon.
Enjoy sundaes, freakshakes, smoothies, pancakes, cookie dough and more.
Their second in Reading and 11th restaurant overall.
This one is certainly a big and stylish addition to their brand.
By our count, their 10th branch to open this year and their 34th overall.
Having closed its trap kitchen early in October, they're now moving forwards.