The rivals are on the same stretch barely a minutes' drive down from each other.

Cona doesn't just exceed our expectations, but shatters them.

This will be the burger brand's 7th restaurant to date.

This their third as they bring the 'pretty hot and tempting' to London.

This is the brand's eighth restaurant overall and fifth in Birmingham.

And this isn't the first time the newcomers will be taking on their rivals.

This is the Pakistani food brand's fifth restaurant in east London.

They continue to innovate so as to ensure astoundingly unique dishes.

They claim to have sold 200k burgers since opening in 2020.

The other three in Small Heath being Oh My Dough, Pasty & Co, and Choco Drip.