Award-winning brand opens 72nd UK store and 7th in east London.

The rivals are on the same stretch barely a minutes' drive down from each other.

Eight restaurants from across the country have been nominated for this one.

Cona doesn't just exceed our expectations, but shatters them.

This will be the burger brand's 7th restaurant to date.

Nominees: Drunch, Il Bebo's, Pitmaster, Ribeye, Taragon.

This their third as they bring the 'pretty hot and tempting' to London.