Eatphoria behind Wraps & Wings launch after huge investment
Credit: Eatphoria
The business behind Halal restaurant Wraps & Wings has opened its UK multi brand quick service group.
Eatphoria launched after having secured a multi-million pound investment from Italian venture capital firm TAN Food.
The group that runs a hybrid kitchen model made the decision after its system sales rose by 163 per cent across three years before topping £25m in 2024.
Its wider portfolio targets all day demand through Eggsquisite, Holy Bagel, Mad About Doner, Dim Dum, plus UK licensing rights for Baskin Robbins.
New funding will accelerate national rollout plans, with at least 12 hybrid restaurants planned within 12 months and the first openings set for the second quarter of 2026.
Founders Mohammad Shaikh and Arshad Shaikh remain at the helm, focused on efficiency, stronger unit economics, and building a national quick service footprint.
