Smoky Boys ready to franchise in Europe, Asia & Middle EastSPONSORED CONTENT HALAL STATUS Fully Halal
Long established as one of the UK’s leading Halal burger brands, Smoky Boys made the decision recently to elevate their food with some spectacular new additions.
While still a firm part of their business model, these burgers are now sharing the limelight with new dishes in what is an exciting move towards serving a more eclectic menu.
And their latest flagship restaurant in south west London’s Wandsworth is leading the way with a newly designed and colourfully modern interior that perfectly complements this new and improved menu.
With plenty of neon lights and signage, including emphasis on inclusivity with the catchy new brand tagline: ‘Smoky Boys, Smoky Girls’, there’s a reason why their 64-cover venue on the Upper Mall of Southside Shopping Centre has been heaving since launching in April.
And with a dozen restaurants across the capital and beyond, including over two decades of shared experience between the co-founders of Smoky Boys, Sharif Rahman and Hiron Miah, the brand now has its sights firmly fixed on franchising further afield not just across the UK, but also Europe.
In fact, there is one section on this fantastic menu 2.0 which, while having introduced the finest 30-day dry aged beef steaks, as well as smoked BBQ ribs, and grilled fish such as sea bass and salmon, continues to remain true from the day they first launched in 2015.
While the Halal burger scene has been inundated with smashed burgers to the point of saturation, Smoky Boys are one of the very few restaurants that have confidently remained committed to serving their elite-level traditional hand-pressed gourmet burgers.
A closer look at the area of Wandsworth reveals plenty of exciting things to do, including visiting the historic King George’s Park, as well as taking a leisurely stroll along the River Thames when heading towards Wandsworth Park.
Located on the same floor as Cineworld, not only is the hugely popular entertainment venue Gravity Max situated around the corner, but Smoky Boys is also the only ‘BBQ and Grill Haus’ in the vicinity.
Smoky Boys reveal strong franchise model with astounding new menu
And if the above isn’t reason enough, then a closer look at their magnificent menu should be enough in convincing you to pay them a visit in a hurry.
After all, which other fully Halal grill restaurant offers as a starter diners a pair of pillowy soft Bao Buns filled with beautifully glazed pulled beef brisket and a zingy homemade crunchy haus slaw?
How about Guacamole Tartare, which has a punchy red salsa on a bed of freshly-cut avocado with slices of toasted melba toast; or a bowl of pan-fried and delicately crispy Calamari topped with some parmesan cheese, and served with thick garlic aioli sauce?
Before moving on to their steaks though, there’s two dishes from their mains that deserve being highlighting, starting with Smoky Boy’s legendary BBQ Beef Ribs.
The unspoken rule here is that diners usually do not visit Smoky Boys without getting down and dirty with these beef ribs, which are slow-grilled to ensure absolute tenderness, and smothered in a finger-licking sticky glaze that’s rich and smoky, and comes with crispy fries and a haus slaw.
If you’re after more delicate flavours, then it has to be their meticulously French-trimmed Lamb Cutlets, which not only boast sexy griddle marks on the outside, but are pink and tender on the in, before being racked-up around a mound of smooth and creamy mash, green beans, and plenty of satisfying rosemary jus.
But it’s the introduction of steaks to their menu that’ll quicken the pulses, with not just the choice of premium British heritage Fillet, Ribeye, and Sirloin beef that’s dry aged for over 30 days, but also the unique offering of a Lamb Gigot.
Being cut from the centre section of a lamb leg, this 280g steak is a superb alternative to beef, with its more delicate flavour-profile being elevated with either chilli or garlic butter; the choice of peppercorn, chimichurri or a spicy sauce; and served with vegetables and hand-cut fries.
The fillet of Sea Bass teased above – coming with soft ginger and chilli baby potatoes, crunchy vegetables, lemon and garlic sauce – is just one of two fish dishes – the other being an Asian Soy and Ginger Scottish Salmon – that encapsulates the heights to which Smoky Boys are aiming.
Of course, as a leading Halal burger brand, making mention of Smoky Boys would not be complete without the obvious, which in this case has to involve their recently introduced Smoky Brisket burger.
With pieces of slow-cooked pulled beef brisket taken to the next level by the addition of caramelised grilled onions, some tangy coleslaw and gherkins, and mixed with a smoky BBQ sauce, it’s unsurprising to learn that this is already a best-seller.
Led by an all-round menu as unprecedented as this, it should also come as no surprise that when Smoky Boys say they’re ready as a brand to take things to the next level with a fool-proof franchise model, you better believe it.
Unit 207 Southside Shopping Centre, Wandsworth, London SW18 4TF.
Opening Hours: Mon 12:30-23:00 | Tue-Sun 11:00-23:00