This will be smashed burger brand's fourth site with more on the way.

With some 20 branches across England, this is one of the more well established tea brands.

Award-winning brand opens 72nd UK store and 7th in east London.

The rivals are on the same stretch barely a minutes' drive down from each other.

This will be the burger brand's 7th restaurant to date.

This their third as they bring the 'pretty hot and tempting' to London.

This is the brand's eighth restaurant overall and fifth in Birmingham.

And this isn't the first time the newcomers will be taking on their rivals.

This is the Pakistani food brand's fifth restaurant in east London.