And this isn't the first time the newcomers will be taking on their rivals.

This is the Pakistani food brand's fifth restaurant in east London.

Their third venue seems to be another huge one on Clements Road.

This will be their second restaurant, with the first in south east London.

Watch out for the award winning brand's Black Friday offer next week.

According to their website, this will be their fourth. However, there's many more about.

A strong brunch menu with promising traditional Italian dishes.

They have now set a new benchmark for Halal ducks. Period!

Having first operated as a delivery kitchen, this is their first restaurant.