waffle Creams dessert restaurant Ealing Broadway Ice Cream

Creams café gives up majority stake to Pistachio Holdings

waffle Creams dessert restaurant Ealing Broadway Ice Cream

The UK’s leading Halal dessert brand Creams café has given away a majority stake of its business to Pistachio Holdings.

The take over means that Creams co-founders, Adam Mani and Balal Aqil, while remaining fully involved in the business, will be supported by incoming director and investor, Ankush Shah of Pistachio Holdings.

Shah will be looking to help take things to the next level with further expansion across the UK and internationally while enhancing Cream’s manufacturing capabilities.

The 93-strong dessert brand has done remarkably well during this tough year thanks to the introduction of delivery and Click & Collect services.

In October, Creams reported a record-breaking October with over £4m in sales as well as the opening of three new stores since March 2020 with another five planned for the first quarter of 2021.

Adam Mani said: “This strategic investment from Pistachio Holdings will help drive our future growth aspirations including growing the business internationally and increasing our manufacturing capabilities, areas in which they can really add value.”

Known for its flamboyant desserts, the company was founded in 2008 and now employs more than 1,400 employees.

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