Halal restaurants and takeaways to explore on east London's Ilford Lane.

With The Chimes, The Pavilion & intu shopping centres, there's plenty of Halal options.

The move comes after winning the British Kebab Awards & the Good Food Awards.

Is this the beginnings of the emergence of a new trend perhaps?

With a trio of private dining rooms that boast a "20ft indoor waterfall".

"People dumb enough to pay money for this", says one Halal blogger.