2022 FtLion Year in Review

2022 FtLion Year in Review

#FtLion received 1,584,372 pageviews in 2022!

With the cost-of-living crisis having been the defining factor this year, it goes without saying that 2022 has been a challenging year for the UK’s food and drinks industry.

While there’s been a countless number of businesses forced into closure, there have also been plenty of promising new concepts and openings too.

With 387 editorials published across our website this year, we hope that, in attracting over a 1.5 million pageviews (800k users), we’ve done our bit in helping promote the Halal sector.

Our TikTok channel played its part with over 800k views from 103 videos, while Youtube generated 390k views. Here’s to a brighter, healthier and safer 2023.

800k users

Up by 163k




YouTube videos


New Restaurant Openings


News Editorials


Featured Editorials


Top 3 TikTok, Youtube & Instagram Posts

A huge thank you to each and every one of you for supporting our cause in strengthening the noble concept of Halal across the UK:

Instagran TikTok Youtube 2022


103 TikTok Videos Published (857k views)

Our most popular TikTok video this year was our extensive historical coverage of the famous Pakistani Shahi Nan Kebab brand with 105k views, followed by our 5/5 rated Ribeye steakhouse as part of our Manchester Halal Food Tour, then general coverage of our Birmingham Halal Food Tour:

TikTok Feed the Lion Halal Restaurant Birmingham Manchester Shahi Nan Kebab


50 Featured Editorials

Featured Editorials have been a central pillar of FtLion’s editorial output. Our most popular article turned out to be 5/5 rated Ribeye steakhouse:

Ribeye Steakhouse Halal wagyu steaks First Street Manchester


60 News Articles

As the UK’s premier, award-winning, Halal food news site, we continue to cover important news. What piqued your interest was award-winning restaurateur Asma Khan’s announcement of having secured a new location for her all female-led restaurant Darjeeling Express:

Darjeeling Express Asma Khan Halal Restaurant Kingly Court Soho


260 New Restaurant Openings

Our sneak peak of images of the interior of the popular Pakistani buffet restaurant brand Royal Nawab‘s third site in London’s Ilford really caught your attention this year:

Royal Nawaab Halal Restaurant London Ilford


25 Discount & Offers

As always, we kept those exclusive discounts coming in with plenty of generous offers. The one you couldn’t get enough of was at Putera Puteri by Malay Fellas, whose whopping 50% off e-voucher literally flew out like hot laksas:

Malay Fellas Halal Malaysian restaurant London Putera Puteri Queensway


24 Restaurant Reviews

We conducted an important number of reviews this year, with some of the most popular proving to be outside the capital following our tours of Birmingham, Manchester, and Bradford. While we’ve already named Ribeye, there was another recently published which acquired a significant response: modern Indian eatery Noir in London’s South Woodford:

NOIR fine dining Halal restaurant London South Woodford with Indian chef

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